Ciba Vision wants to make contact with teens (Mad.co.uk)
Eye care brand Ciba Vision is planning an integrated marketing campaign for its contact lense products targeted at the teenage market and the opticians that serve them.
B&L pours millions into lens rebranding efforts (Rochester Democrat and Chronicle)
With its competitors focusing more on monthly wear contact lenses, B&L is aiming at daily disposable contacts.
Crispin Goes Euro, Acquiring 50-Strong Swedish Digital Agency (ClickZ)
Nine-year-old Daddy is renamed Crispin, Porter + Bogusky Europe.
Crispin Lands in Europe With an Eye on Digital (AdWeek)
NEW YORK When Crispin Porter + Bogusky opened an office three years ago in Boulder, Colo., the move left many in the ad industry scratching their heads. Last week, the hot shop chose an unexpected location for its first European full-service office: Gothenburg, Sweden.
EyeSite kiosks set for two new markets (Atlanta Journal-Constitution)
SoloHealth, the privately-held, Duluth-based supplier of self-service vision screening kiosks to retailers like Kroger, Walmart and Walgreens, plans to expand into two new markets and more than double its locations.
EyeSite kiosks headed for two new markets (Atlanta Journal-Constitution)
SoloHealth, the privately-held, Duluth-based supplier of self-service vision screening kiosks to retailers like Kroger, Wal-Mart and Walgreens, plans to expand into two new markets and more than double its locations.
Crispin Acquires Swedish Shop Daddy (AdWeek)
NEW YORK MDC Partners' Crispin Porter + Bogusky today said it has made a major expansion push in Europe, acquiring 50-person Swedish digital shop Daddy.
Crispin Porter + Bogusky nabs Daddy, expands European footprint (DMNews)
Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.
Watanabe helped lead Eli Lilly out of crisis (The Indianapolis Star)
Dr. Watanabe, the head of Lilly's research, argued that Lilly's best bet for remaining independent was to invest in new research and new products.
Most people wear contacts for too long (Daily Pennsylvanian)
Contact lens-wearers should not get too adjusted to being frame-free. According to the results of a new study, an alarming majority of people wear their contacts beyond the recommended usage time, making them susceptible to several health risks. The study, which surveyed 1,654 contact wearers, was commissioned by CIBA VISION and spearheaded by School of Medicine professor David Sarwer.
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